Best For Brightening: Herbivore Nova 15% Vitamin C + Turmeric Brightening Serum
What We Love: A potent dose of vitamin C in a clean formula delivers brightening benefits to hyperpigmentation and discoloration.
What We Don’t Love: The formula is super thick compared to other serums.
Herbivore’s vitamin C serum is our go-to for brightening. It’s formulated with ingredients that are naturally potent, like kakadu plum and turmeric, that can not only brighten the skin, but also promote collagen production and smooth complexions. Plus, it is an ultra-clean formula. The formula is a bit thicker for a serum and some customers have complained about the scent. We found that it has a strong turmeric scent, which is pleasant, but might not be everyone’s preference.
Benefits: Minimizes dark spots, smooths skin texture | Skin Type: Normal, dry, combination, oily | Size: 1 ounce
Also available at Credo Beauty
What Are Facial Serums
Face serums are a great way to get a little extra TLC in your skincare routine. In general, theyre lightweight, but pack a powerful punch of good ingredients, allowing you to deeply nourish your skin and help it stay healthy and young-looking for longer.
Face serums are highly concentrated, so you only need small amounts to get the benefits, which makes them worth the investment.
If youre just getting started with face serums, its important to choose one that targets your specific needs. For example, if you have dry skin, look for ingredients like hyaluronic acid that will bind moisture in the skin and leave it looking supple.
If your skin is oily or acne-prone, look for lightweight ingredients like glycerin and squalene that wont clog pores.
What Is The Best Anti
Say goodbye to wrinkles and fine lines with the help of an anti-aging serum. Wrinkles are inevitable & they are just a part of the aging process. Luckily, face serums can help to reduce the appearance of lines and wrinkles. As you grow older, your collagen production slows down, causing sagging and folds in the skin. You can help to maintain collagen with collagen supplements. Serums are able to soak deep into the skin and give more intense results than a moisturizer or face cream. Not only do anti-wrinkle serums help to reduce the appearance of wrinkles, they can also help prevent premature wrinkles and lines from forming. A vitamin c serum or a serum with a high peptide concentration promotes collagen development.
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Our Picks For The Best Anti
- Best Anti-Aging Serum with RetinolObagi Clinical Retinol 0.5
- Leaves skin glowy without a residue
- Reviewers with sensitive skin don’t always love it
The hero ingredient here is niacinamide, which is a form of vitamin B3 and “a super star ingredient and multitasker,” says Dr. King. Think: helping reduce some signs of skin aging, particularly skin tone, texture, age spots, and skin discoloration. All that plus stabilizing effects on the skin’s barrier function, a potent antioxidant, and promoting ceramide production. Hero!
THE REVIEW: “I have used this serum for about two weeks now and I must say that I really love it!” says one tester. “It absorbs into your skin quickly and leaves your skin feeling super soft and hydrated. It’s not sticky at all and makeup lays over it perfectly.”
Best Serum For Over 60

During your 60s, your first two layers of skin the epidermis and dermis thin and flatten out. Your skin becomes drier and itchier and may resemble crepe paper or tissue. Wrinkles, age spots, creases, and bruises become more prominent. Youll have to use a more gentle touch when applying skincare products since the skin is more fragile.
While the ingredients for 40s skin and above are still good choices for the best serum for aging skin over 60, this is also the time of life to start embracing wrinkles and loss of tone without neglecting skin health. You should continue a solid skincare routine that includes a serum that focuses on hydrating, nourishing, and protecting more than trying to reverse wrinkles.
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The Best Serum For Wrinkles
Allow us to introduce you to one of our best wrinkle serums the LOréal Paris Revitalift 12% Pure Vitamin C + E + Salicylic Acid Serum. This vitamin C serum effortlessly glides onto skin to restore its radiance and reduce the appearance of wrinkles, as well as evening skin tone and reducing the look of pores. The pure vitamin C combats early signs of aging, leaving the skin brighter and smoother after just a few weeks of continued use.
Best Exfoliating: Sunday Riley Good Genes All
What We Love: This celebrity-favorite serum addresses major anti-aging concerns, exfoliates, and brightens the skin’s tone.
What We Don’t Love: It’s not ideal for use on sensitive skin.
We tried this serum years ago and have loved it ever since for its amazing anti-aging benefits. No wonder it has celebrities like Oprah, Drew Barrymore, Helen Mirren, and Jourdan Dunn as fans. In addition to the usual targeting of fine lines, wrinkles, and dull skin, this anti-aging face serum also exfoliates the skin for a smoother complexion and targets dark circles, helping you achieve a more bright eyed and bushy tail effect.
Benefits: Plumping, reduces fine lines and wrinkles, minimizes dark spots, exfoliating, targets dark circles | Skin Type: Normal, dry, combination, oily | Size: 1.7 ounce
Also available at Ulta
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What Are Skin & Acne Treatments
At CVS, there are many different types of treatments you can find for your skin. If you feel self-conscious about any breakouts, use acne treatment pads containing strength acne fighting ingredients to get to the source of the breakouts and unclog your pores. These will help to reduce pimple size and redness. If you are looking for more radiant looking skin, you may opt for products with glycolic acid. This skin treatment helps to brighten the skin and helps even out your skin tone. Try an age spot remover to address unwanted age spots. No matter your skin desire, we have the skin treatment for you to help you achieve it!
What To Look For
When choosing an anti-aging serum, a person might consider:
- Skin type: To prevent irritation, a person should find a product that suits their skin type. People with acne-prone skin, for example, should opt for a noncomedogenic serum, which does not clog pores.
- Reviews: Reading about customers experiences can help a person make the best choice for them.
- Ingredients: Anyone who is unfamiliar with an ingredient in a serum can learn about it on the Skin Deep database provided by the Environmental Working Group.
Some common ingredients in anti-aging serums include:
- Hyaluronic acid: This occurs naturally in the body and provides moisture to the skin, eyes, and joints. A
Many manufacturers say that a person can use an anti-aging serum in the morning or evening. But anyone using a serum that contains a retinol or retinoid should do so in the evening only. People using vitamin C products that help protect against damage from the sun and free radicals tend to do so in the morning.
After moisturizing, during the day, a person should use a mineral sunscreen with SPF 30 or higher that protects against UVA and UVB rays, both of which can cause skin cancer.
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Best Retinol: Shiseido Benefiance Wrinkle Smoothing Retinol Serum
What We Love: The gentle release retinol is ideal of anti-aging serum beginners or those with more sensitive skin.
What We Don’t Love: The packaging is thick and pretty bulky.
The best retinol serum on our list is the Benefiance Wrinkle Soothing Retinol Serum from Shiseido because it has gentle release, making it a great option for first time users or those who have more sensitive skin. It also is made to improve the skin’s reaction to the retinol overtime, helping to build a tolerance for the potent ingredient . But, the most impressive thing about this product is that it can show visible improvement in wrinkles in just one week.
Benefits: Supports skin restoration, reduces fine lines and wrinkles, improves skin resilience | Skin Type: Normal, dry, combination, oily, sensitive | Size: 1 ounce
Also available at Dermstore
What Are The Benefits Of Vitamin C
From boosting radiance to helping diminish the signs of aging to antioxidant protection, Vitamin C is a highly efficacious skincare ingredient with a wide range of benefits. Its a popular ingredient with proven results and lots of science and research to back up its benefits for your skin. One of the best ways to incorporate this tried-and-true ingredient is in a Vitamin C serum, like our Powerful-Strength Vitamin C Serum. These concentrated complexion boosters provide a targeted treatment to help your skin look brighter, smoother, and healthier.
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How To Use Anti
Prep skin for your serum with a cleanser, then apply an even layer of your serum of choice onto your freshly-cleansed skin. To use more than one serum, apply them starting with whichever one has the thinnest consistency, and work your way up to the thickest. Follow up with your moisturizer we love the LOréal Paris Revitalift Triple Power Day Lotion SPF 30 for the morning because it has built in sun protection.
Some serums will have an acclimation period, and this means you shouldnt jump straight into applying it every day. Rather, take things slow in the beginning. In the first week, apply it twice a week. During the second week, increase to applying the serum every other night. By week three, if your skin can tolerate it, you can start nightly use.
Editors tip: Keep in mind, some serums can be used morning and night while others are meant to be applied only at night. Dont play amateur derm and follow the directions for the formula youre using.
A Powerful Yet Gentle Retinol That Won’t Irritate Your Skin

Sadly for some people with sensitive skin, retinol is just not in their ingredient vocabulary. While it works wonders at combatting a dull complexion and loss of firmness, it can be too harsh depending on its formulation. Fortunately, Shani Dardens encapsulated retinol improves the look of fine lines, smooths texture and boosts elasticity without irritating the skin. Additionally, AHA exfoliates and evens tone and texture, while apple extract helps reduce signs of aging and defends the skin against pollution. Plus, its still powerful enough to make a difference on more resilient skin types.
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Can Serums Be Layered
Since theyre so lightweight, serums can be layered. Some serums, such as hyaluronic acid and vitamin C, pair together nicely. If you want to layer your face serums, make sure the ingredients are compatible and wait about one minute between each skin care product.
However, using too many skin care products might not help you reach your goals faster. Using too many products and active ingredients can result in irritation and breakouts.
What Is The Best Face Serum For Dry Skin
Dry skin can benefit from a serum being applied before a moisturizer. A hydrating serum will soak deep into your skin and a moisturizer will lock in the serums ingredients. The key is to look for serums with high concentrations of hyaluronic acid. Hyaluronic acid is versatile and is great for most skin types. Hyaluronic acid is especially beneficial for moisturizing and hydrating skin with dry patches. It is essential to use a hyaluronic acid serum and moisture-binding ingredients when you have dry skin. A hydrating serum will give you the look of natural radiance and a glow from within.
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What Are The Most Common Visible Signs Of Aging And How Are They Caused
Well start by clarifying that visible signs of aging are almost all out of your control. Part of it is directly linked to your genetics, and another part is the loss of fat and bone and the decrease in collagen production that naturally occur in all people.
In addition, UV radiation from the sun is responsible for up to 90 percent of visible signs of skin aging on the face. The most common signs are brown spots and dyspigmentation, fine lines and wrinkles and loss of skin elasticity and sagging, according to Dr. Libby. Its nearly impossible to avoid the sunlight 24/7, so to counteract the harmful UV rays, remember to apply sunscreen on your face every single morning.
Why Should I Buy A Best Skin Serum For Sensitive Skin
You can tell if you need or want a best skin serum for sensitive skin by looking at your existing inventory. You probably donât need it and should reconsider buying it. If you can’t bear to go with the old one, you could always sell it and put the money toward the purchase of a replacement.Finishing your project in this manner is a lot of fun and simple to do.
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Best Drugstore: No7 Protect & Perfect Intense Advanced Serum
What We Love: This hyaluronic acid-enhanced formula is effective at reducing wrinkles and fine lines and protects a complexion against further environmental damage.
What We Don’t Love: The price is higher compared to other drugstore serums.
This serum from No7 is one of the most high-quality facial serums at the drugstore . It has great efficacy for reducing the look of fine lines and wrinkles, while also providing a burst of hydration with its hyaluronic acid-infused formula. It’s also worth mentioning that it is sensitive skin friendly as it has a hypoallergenic formula and soothes the complexion with each application.
Benefits: Reduces wrinkles and fine lines, hydrating | Skin Type: Mature, dry, combination, normal, sensitive | Size: 1 oz
Best For Fine Lines: Kiehl’s Powerful
-
Remains effective in skin for 6 days
As we said, vitamin C is a top anti-aging ingredient, and here you get a 10% concentration of the good stuff. It works to boost collagen production and ultimately helps knock out lines and wrinkles, while hyaluronic acid in the formula attracts moisture to and plumps skin, also making it appear smoother.
Benefits: Evens out skin texture, reduces fine lines and wrinkles, boost collagen production, and hydrates | Skin Type: Balanced | Size: 1.7 fluid ounces, 2.5 fluid ounces, 3.4 fluid ounces | Cruelty-Free: No | No
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Your Skin In Your 40s
Your 40s is when you really begin to notice that your skin isnt quite as firm as it used to be. Youre dealing with the loss of collagen and elastin, which give the skin structure and tone, leading to fine lines, wrinkles, and dullness. Depending on how you took care of your skin when you were younger, sun damage may be more pronounced as well.
Many women experience a drier, rougher complexion especially from their mid-to-late-40s since menopause is around the corner. They may be already going through perimenopause, or menopause transition, which begins several years before the real deal. These hormonal changes can also trigger adult acne, so that anything can happen during this phase of life.
Where Do You Store Your Vitamin C Serum

Because L-Ascorbic Acid serums can degrade in heat and humidity, putting yours in the medicine cabinet could cause it to lose its effectiveness. While many L-Ascorbic Acid serums come in dark-colored or amber bottles that can help protect the formula from light, you should still be sure to keep your products away from direct sunlight.
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Do Face Serums Really Work
Not all serums are equal, but a good serum can be highly effective when used properly. Due to the high concentration of active ingredients, serums have high levels of efficacy.
They are easily absorbed into the skin, since theyre usually water-based and can travel deeper into the water-based layers of skin. For this reason, theyre especially effective at targeting visible signs of aging.
To get the most out of your serum, apply your skin care products from the thinnest to thickest consistency. Always seal it in with a moisturizer, so the water-based ingredients dont evaporate. Evaporation could leave your skin drier than before you applied the product.
Image Skincare Vital C Hydrating Anti
This comforting serum works on all skin types to help soften the appearance of wrinkles, support collagen, and help fight against environmental damage.
It is also made to brighten and tighten the skin. Formulated with Hyaluronic acid that helps to provide the much-needed moisture to one skin.
Contains other active ingredients like Vitamin E, peptide, grape seed extract, algae extract, green tea extract, and other active ingredients.
It is one of the best serums for mature skin that works morning and evening. Also, made with multiple forms of Vitamin C to help brighten the skin and fight the visible signs of dullness and fatigue.
Pros
- It has a great smell
- Best for all skin types
- Best recommended for dry patches during winter.
Cons
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Precautions When Using Stronger Products
If you have sensitive skin or a skin condition such as eczema or psoriasis, certain ingredients in medical-grade products can cause irritation, redness, and inflammation. This is why its best to consult a physician before experimenting with a new routine.
Your skins natural barrier is what protects your skin from bacteria, allergens, and moisture loss, Elle explains. Strong or concentrated active products can disrupt the skins natural barrier, leaving your skin a little worse for wear. Often brands, particularly medical-grade skincare brands, will advertise high concentrations of ingredients. This can seem really appealing. After all, who doesnt want their skincare to work harder and faster? However, your skin barrier is delicate and needs gentle, protective ingredients to maintain its health. Opt for brands that dont use high concentration claims to boost their sales and instead look to those that focus on balancing barrier support and active ingredients.